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Powell & Mahoney Introduces 100% All-Natural, 20-Calorie Margarita Cocktail Mixer
New Tequila Cocktail Blend Reduces Calories by 65% While Maintaining 100% of the Fiesta
Beverly, MA – November 2011 – Margarita lovers who are concerned that their guilty pleasure will lead to weight gain can rest easier. Powell & Mahoney has recently introduced a breakthrough in low-calorie cocktail mixers. The company’s all-natural Margarita cocktail mixer allows social drinkers to enjoy their favorite beverage without the caloric guilt. The addition of this new product to the vintage cocktail mixer line marks the first time a low-calorie mixer has been offered to the public that’s 100% all natural, yet tastes as delicious as the “full-calorie” cane sugar version.
According to the Cheers On-Premise Handbook, the Margarita was the most popularly ordered drink in 2008. Of all mixed drink sales in the U.S., the tequila blend garnered an 18 percent share of the full pitcher. A Brown-Forman survey conducted that same year further revealed that, on average, Americans consume 185,000 Margaritas per hour.
While all that buying and imbibing might be good for the U.S. economy, it could take a toll on Americans’ waist lines if they’re not careful. Calorie King estimates that there are 306 calories in a 6.6-ounce serving of a standard recipe Margarita. Just two of these cocktails a week could add up to a nearly nine-pound weight gain over the course of a year. So what’s a fiesta-loving party gal or guy to do?
Powell & Mahoney, the manufacturer of vintage original cocktail mixers, recently added a new product to its lineup that allows social drinkers to have their Margaritas without having to worry about the scale too. The company recently unveiled a 100% all-natural low-calorie margarita mix with only 20 calories per serving virgin style, or 100 calories with alcohol. Free of high fructose corn syrup and preservatives, the new Margarita mixer provides “100% Fiesta, 65% fewer calories.”
The secret behind the new low-calorie version of Powell & Mahoney’s popular Margarita mixer lies in its sweetener: Organic agave nectar and pear juice. The rest of the blend contains the same world’s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon juice. What’s more, the product retails for between $6.99 and $7.99, thereby allowing at-home consumers to craft six to 12 better-than restaurant-quality cocktails at a fraction of the bar or restaurant price.
For more information on Powell & Mahoney’s low calorie margarita mixer and the company’s complete product line, please visit www.PowellandMahoney.com
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About Powell & Mahoney
Powell & Mahoney, Ltd. was founded by two beverage industry veterans, Brian Powell, former EVP of Stirrings, and Mark Mahoney, Founder and CEO of Creative Juices, Inc., with over 48 years of combined experience. Based on the goal to capture the clean and classic tastes of some of America’s original cocktails, the company produces vintage mixers such as the Bloody Mary, Cosmopolitan, Bellini, Mojito, Ginger, Red Sangria, Hot Toddy, and Margarita, made with only the absolute highest quality, all-natural ingredients. For more on the company and to check out the entire product line, please visit www.PowellandMahoney.com
